Catch Mail

Hospitality Association of New Zealand

The Hospitality Association is a voluntary trade association representing 2,350+ hospitality businesses. Their 2009 communications strategy needed to intelligently target their communication to members, while reducing the mounting costs of printing monthly newsletters.

Hospitality Association of New Zealand

With the flexibility that Catch Mail provides, we were able to design a beautiful email template for each of the Accommodation, Gaming and Food and Beverage sectors, and create a strategy for managing their complex membership list.

HANZ required a solution that was closely integrated with their Salesforce CRM database of over 2,000 members. Catch Mail allowed HANZ to use their existing CRM data to segment their lists into regional and industry-specific user-groups. An automatic daily update of data between the systems sees that Catch Mail always has the latest data.

As the advocate for the Hospitality industry we know good service when we see it (after all service is our members business) - we have been delighted with Catch Design's friendly and approachable service, they have listened to our needs and tailored solutions accordingly, and their system is a pleasure to use!

Scott Necklen – National Operations Manager